Project Type:

Online Virtual Event Platform

Team Members:

Researcher & CX/SX Designer:
Anthony Paulin-Ferraro
Fabrizio Sacco
James Kim

CX/SX Designer & Visual designer:
Kevin Huynh

Puddleshaker (formallyDesign.Local) Members:
Greg Chevreau, Seul Lee, Laura Sinder, Rob Rinaldi

Project Duration:

April 2020 to June 2020

Sprint Cycle

Our team followed through a 7-week design sprint to develop the virtual live event. Breaking down into weeks allowed us to give attention to each of the development stages: Research, Ideation, Prototyping, Testing, and  Hosting.

Sprint 1


To understand the scope of the project, my team and I researched people's interests and hobbies. The results revealed that between the ages of 21 and 32, many people were interested in educational content and personal interests (hobbies).


What are they doing: Most participants spend their time watching shows, tutorials, and baking bread. Some even spent over 10 hours on devices connected to the internet, or they looked for ways to have a healthier and more active lifestyle.

Concerns: about 40% of our participants were worried about their physical and mental health. Other participants felt demotivated, given the the Covid-19 situation, and expressed uncertainty about the future.

Problem Statement

“How might we help others discover themselves, so that hope for the future can be fostered and feelings of identity loss and uncertainty can be lessened?”

Sprint 2

The Ideation

Due to Covid-19, a physical event would not be possible, so the next option would have to be an online event. When generating ideas, we looked at examples of how other events are constructed and reached out to event experts to get their insights.
To begin the process, our team conducted an exercise called a Lighting demo to inspire ideas for our team. Then we did a Big Idea Vignette exercise to help us rapidly generate ideas. Finally, we case voted on those ideas.

The Result: Design an event that focuses on self-discovery but uses design thinking methods.

Sprint 3

Building the event.

Once we established the idea, the team and I began assembling the virtual event. We looked into streaming software and services that we could use to help broadcast our event. However, amid the process, we hit some limitations to our ideas. We were able to redesign it to a more manageable level after some thought.

Software and setup:
- Google presentation for the visual display.
- Writing a script to help conceptualize what to say during the event.
- Streamlab OBS & Youtube Live to host the live event.

Getting the Word out

In addition to setting up the webinar event, I took the initiative to design the advertisements and ensure that the ads efficiently communicated our content. A/B Testing was conducted to collect feedback for the Ads before finalizing it. The next phase was working with a Design.Local Social Media Strategist, to optimize the exposure on social media platforms.

Tools: Adobe Illustrator

Sample Ads

Carrousel Ads

Sprint 4 & 5

Dry Run

The result from the dry-run showed our presentation was 30-minutes short from the original 60-minute marker, so we had to come up with an add-on to help fill in the remaining 30 min.


The result from the dry-run showed our presentation was 30-minutes short from the original 60-minute marker, so we had to come up with an add-on to help fill in the remaining 30 min.

To solve these problems: We came up with an activity booklet that our attendees could download to work on during or after the webinar event.
- Added Q & A section with gave us the extra 30 min.
- A 10 min work period for the work booklet we designed for attendees.

Sprint 6

Final Check

As part of the preparation, we did many rehearsals to help our presenters be familiar with the content and fix any flaws. By the end of week six, we had all our assets edited and completed. The last part was to distribute the ads leading up to the event.

Sprint 7

Day of the Event.

On June 6th, at 10 AM, we held our virtual event. After the Webinar, we asked our attendees to fill out a survey on their thoughts about the Webinar.

Presenters: Anthony P. Ferraro & James H. Kim
Event Operators:  Kevin Huynh & Fabrizio Sacco
Media Used: Streamlabs OBS, Google Hangouts, YouTube Live, YouTube audio library
‍‍Event Duration: 60 minutes
Peak Live of Viewers: 16
After Live of Viewers: 80

Result & Insight

Overall the event was well-received by our attendees. Interaction and participation exceeded our expectations, especially in the Q & A session, where the engagement level was at its highest. The team also learned that practicing helped us synchronize our roles and gave us a chance to improve the flow of the presentation before the event.


© 2020 Copyright Kevin Huynh