Longo's is a family-fun grocery chain focus on creating remarkable food experiences with family values in mind. Humber College is pleased to be partnering up with Longo's to help with their journey to incorporate technology into their store to improve the guest experiences and maintain customer loyalty. The class would be broken up into teams to undergo a two-week design sprint to complete the Capstone project.
Longo's Capstone project.
February 3-14, 2020
UX designer, UI designer, Customer Ambassador
Team Leader: Anthony Paulin-Ferraro
Editor/Decider: Fabrizio Sacco
UX/UI Designer: Aporva Bhardwaj, Kevin Huynh
Longo’s representative: Joselynn, Ellie, and Fernando
Humber College profs: Vishaal Bedi and George Paravantes
Our first task was to document the customer journey in hopes of discovering insight into their shopping behaviors. The team and I then design a solution that would incorporate technology to enhance shopper experiences...
In the research, we discovered Longo's customers dealt with not being able to find what they were looking for and not being able to find help while shopping. The result was time wasted, which created an unpleasant experience for the Customer.
How might we statement:
How might we......better understand customer shopping habits for Special Occasions, and how do Micro-Moments Influence them?
The project was done in a 5 day sprint cycle, each day our team would focus on different tasks and exercise.
My job was to design a solution prior to our "How might we" statement during the development. My responsibilities were building wireframes, developing the prototype, and conducting user testing.
The proposed solution:
A Shopper application that focuses on the moment when customers need to find an item. Using these methods, we can effectively analyze customer shopping habits and make more enjoyable experiences. The App will Utilize Voice-Activated Assistants and Real-Time Shelf Monitoring to aid Users when shopping.
First, we began with a low fidelity wireframe to establish the functionally of the App. Uses of basic Animations simulated the App fluidity in what the user would expect. So when conducting User testing, we could test our assumptions without minor issues getting in the way.
When testing the prototype, we chose to conduct it in a one on one session to ensure we collected qualitative results and not rush our participants.
Result: A majority of the participants have said QoL (quality of life) features could be improved. Some of our participants had trouble differentiating which categories on the homepage were scrollable. Other QoL features included back arrows, fusing of the microphone button with the search bar, adding pictures to illustrate products, and a cancel function if they made a mistake. Learning from the data collected, we began implementing them in the second irritation.
After taking everything to account from our first and second Iteration, our team and I constructed the final version of the prototype with all the implementation in place.
Tools: Adobe XD
We believe that once our app is in circulation or acting as an extension of the existing Longo's app, it would help reduce the annoyance that occurs when shopping at Longo's. Our app will be intuitive to learn but enhance customer experience by directing navigation for the item inside the store, to help reduce the shopping process. It is something that our team has been working towards that projects a positive message to Longo's customers.